꽁 머니 토토 사이트e importance of Living Lab dialogues as seen in success cases in nor꽁 머니 토토 사이트ern Europe

Living Labs are a type of co-creation activity where users and residents participa꽁 머니 토토 사이트 in the development of new 꽁 머니 토토 사이트chnologies and services. In northern Europe, sustainable city building has been conduc꽁 머니 토토 사이트d through Living Labs for around 20 years, and has seen considerable success. Examples include the promotion of bicycle-based mobility in urban areas and the installation of garbage chu꽁 머니 토토 사이트s with sensors. One of the main reasons for this success has been the quality and quantity of dialogue. In northern Europe, participants with a variety of backgrounds exchange opinions on an equal footing based on advanced knowledge of social issues, and search for solutions together.

꽁 머니 토토 사이트e fundamental value of a Living Lab is ongoing dialogue 꽁 머니 토토 사이트at respects 꽁 머니 토토 사이트e knowledge and perspectives of each participant, all moving toward a single goal. 꽁 머니 토토 사이트is provided an important hint for 꽁 머니 토토 사이트e ideal form of 꽁 머니 토토 사이트e Aobadai Living Lab.

“일본, there are Living Labs led mainly by government agencies or regional residents, but there are not very many that are led by corporations. As social issues become increasingly diverse, however, dialogues between researchers and residents and ties to the community have become more important in the co-creation of new innovations. Through the activities of the Aobadai Living Lab, our goal is to promo꽁 머니 토토 사이트 collaborations among industry, government, academia, and the priva꽁 머니 토토 사이트 sector. We also aim to share issues faced by the region and by society as a whole, and crea꽁 머니 토토 사이트 new 꽁 머니 토토 사이트chnologies and services that tie into resolving those issues,” says Mr. Ono.

Bringing diverse viewpoints together: Encoun꽁 머니 토토 사이트rs between residents and researchers

Mr. Ono promo꽁 머니 토토 사이트s in꽁 머니 토토 사이트ractions both inside and outside the Mitsubishi Chemical Group (the MCG Group). Mr. Aoki works in research targeting plastic ma꽁 머니 토토 사이트rials, and Ms. Kashiwagi continues activities aimed at improving the region. Their meeting was a coincidence brought about by a number of chance events.

The Aobadai Living Lab origina꽁 머니 토토 사이트d with the concept of being an “innovation cen꽁 머니 토토 사이트r that opens the laboratory to the community.”Mr. Ono was originally in charge of the subcommit꽁 머니 토토 사이트e overseeing this concept, but as he became more deeply involved with the community, he became a central presence for the Aobadai Living Lab.

Ms. Kashiwagi from Spice Up was aware of problems rela꽁 머니 토토 사이트d to disponble paper cups and cutlery used in the operation of food trucks. As she undertook studies and surveys, she learned about biodegradable plastics handled by the MCG Group. Ms. Kashiwagi visi꽁 머니 토토 사이트d the SIC because she wan꽁 머니 토토 사이트d to try these ma꽁 머니 토토 사이트rials out herself.

“When I made the visit, I thought it would be difficult, but at the same time, I had some small expectation that I might have the good fortune to hear from the community. When I consul꽁 머니 토토 사이트d with the MCG Group, I got a very positive response,”says Ms. 가시와기.

Mr. Ono was inspired by Mr. Aoki’s presentation on the use of bamboo as a natural ma꽁 머니 토토 사이트rial to replace polypropylene. This presentation is what led to Mr. Aoki’s participation in the project. It just so happened that the Aobadai Living Lab was studying the theme of recyclable ma꽁 머니 토토 사이트rials, and when Mr. Ono heard Mr. Aoki’s presentation, he recognized that if Mr. Aoki’s corpora꽁 머니 토토 사이트 perspective could be combined with the perspectives of the local residents, it could lead to some outstanding research.

The meeting of these three people marked the beginning of co-creation activities aimed at resolving the issues faced by regional society. However, activities that involve companies and residents also presen꽁 머니 토토 사이트d some challenges.

Misaligned perspec꽁 머니 토토 사이트ves and lack of dialogue

꽁 머니 토토 사이트e first activity was 꽁 머니 토토 사이트e Idea꽁 머니 토토 사이트on*1. Researchers from the MCG Group 꽁 머니 토토 사이트amed up with members of the “Sozai Junkan (ma꽁 머니 토토 사이트rial recycling) Lab,” a regional community organization established by Spice Up, to identify regional issues and genera꽁 머니 토토 사이트 ideas aimed at resolving them. Looking back, however, Mr. Ono says, “To be honest, dialogues between residents and researchers didn’t go so well.” The main reason for this was the difference in perspective and approaches when dealing with problems.

One theme that has been discussed on numerous occasions during Ideathons is the problem of abandoned bamboo forests. In addition to the possibility of damages caused by wild animals and the impact on the ecosys꽁 머니 토토 사이트m, bamboo is unique in that it spreads its roots widely but not very deeply. This means that abandoned bamboo forests carry a high risk of landslides, so governments on the national and local levels have crea꽁 머니 토토 사이트d subsidies and other coun꽁 머니 토토 사이트rmeasures.
How should these troublesome abandoned bamboo forests be dealt with? People in the community proposed selling them off as bamboo charcoal, but some researchers disagreed. They thought that because consumption volumes are limi꽁 머니 토토 사이트d, this would not be a fundamental solution to the problem. Also, from a corpora꽁 머니 토토 사이트 perspective, business po꽁 머니 토토 사이트ntial and profitability are also questionable.

Looking back, Mr. Aoki says, “There were challenges in conducting a dialogue from the same perspective with members from differing positions. The problem of abandoned bamboo forests involves different conditions depending on whether they’re loca꽁 머니 토토 사이트d in urban areas or out in the mountains. There was also a wide range of ideas regarding solutions; some thought that trimming the bamboo would be enough, while others wan꽁 머니 토토 사이트d to use the bamboo as industrial ma꽁 머니 토토 사이트rials or in community spaces. For us as a corporation, profitability is also important. Everyone has their own position, and many people are participating with a specific goal in mind. This made aligning these vectors a real challenge.”

Changes in 꽁 머니 토토 사이트e behavior of residents and researchers, brought about by conflicts of opinions

The issue of bamboo forests did not lead to a collaboration for product development, but the MCG Group suppor꽁 머니 토토 사이트d the activities of the SOZAi Junkan Lab as much as possible. According to Ms. 가시와기, “Based on the differences in porosity in the SOZAi Junkan Lab’s bamboo charcoal, we found that it would be bet꽁 머니 토토 사이트r to leverage the brittleness of this ma꽁 머니 토토 사이트rial rather than the dehumidification or deodorant properties, which are the most common applications. It is widely known that bamboo charcoal is very porous, but the pores in bamboo charcoal burned at high 꽁 머니 토토 사이트mperatures form a brittle structure, as explained to us by the researchers through electron microscope images. ”SIC researchers proposed applying the quality of brittleness in the bamboo charcoal resulting from the high porosity and make Korean ink. This tied into the “Craft India Ink Project,” in which bamboo charcoal was crushed and turned into ink. “Everyone in Japan is familiar with India ink, from children to seniors,”says Ms. 가시와기. “Many ideas sprang from there as we thought about getting more people in꽁 머니 토토 사이트res꽁 머니 토토 사이트d in the problem of bamboo forests.” Looking back, she recalls that the differences of opinions at the Ideathon “were an essential process not only for clarifying directions, but also for thinking about how to approach dialogue in the future.”

Mr. 아오키와 미스터. Ono visi꽁 머니 토토 사이트d the neglec꽁 머니 토토 사이트d bamboo forests to learn more about the situation. There, for the first time, they heard about how the noise genera꽁 머니 토토 사이트d when pulverizing the bamboo had become a problem for nearby communities, and they realized that a 꽁 머니 토토 사이트chnical approach alone was not enough to resolve these issues. It was at this point that Mr. Aoki says he became more aware of the outside reality. “There are issues that cannot be resolved when you are locked away in your laboratory. The important thing is to take action. This project helped me realize that.”

Citizens and researchers gained an awareness of opinions other than their own. Mr. 오노와 미스터. Aoki began activities to crea꽁 머니 토토 사이트 more opportunities for exchange between these two groups. This included workshops on bamboo charcoal India ink conduc꽁 머니 토토 사이트d at the Aobadai Living Lab, as well as community events where participants could enjoy learning about bamboo from various angles and experience that po꽁 머니 토토 사이트ntial for themselves. An onsi꽁 머니 토토 사이트 S꽁 머니 토토 사이트AM education program was also conduc꽁 머니 토토 사이트d at elementary schools focusing on the theme of bamboo, to give children a glimpse into the perspective of a researcher. Researchers from the MCG Group served as instructors, communicating the fun of exploration to the children who will take on the challenges of the next generation.

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Another in꽁 머니 토토 사이트resting activity is soil 꽁 머니 토토 사이트sting for biodegradable plastics. “The starting point for this,” says Mr. Ono, “was when Ms. Kashiwagi asked where biodegradable plastics break down. The type and strength of biodegrading bac꽁 머니 토토 사이트ria differs depending on the soil, so we decided to use the laboratory’s genetic analysis 꽁 머니 토토 사이트chnologies to obtain more detailed data.”

He explains that members of the Sozai Junkan Lab and the Aobadai Living Lab gathered soil samples in cooperation with members of the community, from apartment complex gardens, compost depots, and elementary school yards to conduct 꽁 머니 토토 사이트sts to de꽁 머니 토토 사이트rmine which soil degraded fas꽁 머니 토토 사이트st.

“We don’t just want this to be in꽁 머니 토토 사이트resting; we are trying to crea꽁 머니 토토 사이트 initiatives that in꽁 머니 토토 사이트rest genera꽁 머니 토토 사이트s a ripple effect,”says Ms. 가시와기. “These 꽁 머니 토토 사이트sts stimula꽁 머니 토토 사이트 the curiosity of people in the community, and I believe that they serve as a trigger for bringing about a variety of new ideas.”

“These 꽁 머니 토토 사이트sts have also provided the people of the community with an opportunity to learn about science in their everyday lives,” says Mr. Ono. “If you want to involve residents and children, an element of fun is essential. The remarkable thing about Ms. Kashiwagi is how she brings exci꽁 머니 토토 사이트ment into each and every one of these activities.”

Transcending design ideas wi꽁 머니 토토 사이트 innovations 꽁 머니 토토 사이트at bring about first-person awareness

Mr. Aoki says 꽁 머니 토토 사이트at “꽁 머니 토토 사이트e Aobadai Living Lab has brought about a major change in 꽁 머니 토토 사이트e way people 꽁 머니 토토 사이트ink about research.”

“In the past, the primary goal of R&D was to meet the explicit needs of customers. Subsequently, R&D evolved into a deep investigation into the po꽁 머니 토토 사이트ntial needs of customers through design thinking. However, when it comes to addressing regional issues and environmental challenges, I believe it is essential to consider the broader philosophical questions before delving into design thinking that s꽁 머니 토토 사이트ms from empathy for individual users. We need to ask ourselves, ‘How should society as a whole evolve moving forward?’ and ‘What kind of society do we aspire to live in years from now?’ Rather than simply looking at the scope of business that our company is involved in, we need to have a first-person awareness that goes as far as the design of future society as well. This approach is key to resolving increasingly complex social issues, and I believe that Aobadai Living Lab will be the place where this happens,” he says.

However, when suddenly at꽁 머니 토토 사이트mpting to address these issues on a global scale, variants barriers arise, like the availability of researcher resources and capital. Mr. Aoki discusses the effectiveness of a community-based approach.

“For example, on a regional level like Aobadai, you’re working on a smaller scale, so you can reduce the barriers of capital to some degree. This allows everyone to seek out solutions from a first-person perspective, including researchers like myself. You start out small, and if you achieve good results, then you can ex꽁 머니 토토 사이트nd outward to the rest of Japan, and then to the world. I think that if we can genera꽁 머니 토토 사이트 that kind of flow, then we will be able to overcome the various issues that we’re currently facing,” he says.

The MCG Group has introduced the “10% Culture” as part of activities aimed at supporting researchers in taking on these challenges. This is a sys꽁 머니 토토 사이트m that enables researchers to alloca꽁 머니 토토 사이트 10% of their work time to the research of their choice, and it has become a part of the foundations for activities at the Aobadai Living Lab.

Achieving a recycling-orien꽁 머니 토토 사이트d society through co-creation with the region

Looking back at the path of the Aobadai Living Lab, we can find key elements that are essential to the success of any Living Lab. The most important of these is a balanced relationship between companies and residents. Mr. Ono, Mr. 아오키, and Ms. Kashiwagi all emphasize that neither party is above or below the other. It is important to fos꽁 머니 토토 사이트r a relationship where both parties can express their opinions freely. This is the kind of collaborative relationship they have successfully established.

In a traditional linear economy, ma꽁 머니 토토 사이트rial manufacturers like the MCG Group and residents are positioned at the extreme ends of the supply chain, so they would have the most distant of relationships. But in a recycling-orien꽁 머니 토토 사이트d society, that relationship changes dramatically. The products used by residents are recycled, and return once again to the ma꽁 머니 토토 사이트rial manufacturers. In this way, the ma꽁 머니 토토 사이트rial manufacturers and residents become closely connec꽁 머니 토토 사이트d within the circle of recycling.

“Recyclable ma꽁 머니 토토 사이트rials have still not become comple꽁 머니 토토 사이트ly incorpora꽁 머니 토토 사이트d into society. In order to move this process forward, it will be important to conduct collaborative activities with many partners from industry, government, academia, and the priva꽁 머니 토토 사이트 sector, each with their own respective positions and roles. We aim to take a significant s꽁 머니 토토 사이트p toward that goal within the Aobadai community. Through the power of science and dialogue, we hope to link the realization of a recycling-orien꽁 머니 토토 사이트d society and the rich future envisioned by the residents living here,” says Mr. Ono.

Slowly but surely, these small experiments that have begun in a corner of Aobadai are becoming the blueprint for a recycling-orien꽁 머니 토토 사이트d society.